Strategy and Sitemaps Summary On One Page
A single overview of goals, structure, and navigation flow for the Stelco Electric website redesign
Goals for the Stelco Electric Website Redesign
The redesign will create a commercial-first experience, simplify navigation, and improve conversion.
Make the commercial audience the hero flow for Stelco Electric, while still giving residential visitors a clear path to service pages.
Position Stelco Electric as the trusted partner for general contractors, property managers, and industrial facilities.
Guide visitors through a logical, customer-centric path that matches how Stelco Electric’s audiences buy.
Commercial → Request a Proposal. Residential → Request Service. Shared “Contact Us” page with wizard/conditional logic.
Google rewards valuable, in-depth content that thoroughly answers a searcher’s questions—not surface-level copy like much of the site today.
We’ll expand thin pages with depth, structure, and clear expertise (E-E-A-T signals: Experience, Expertise, Authoritativeness, Trustworthiness) so they can earn keywords, impressions, and rankings.
Modernize fonts, imagery, and color system so the Stelco Electric brand looks current, professional, and consistent.
Keep the menu visible because 80–90% of clicks happen in the main nav. This supports longer, commercial-first pages for Stelco Electric.
Current Website Observations & Sitemap
Current site pages with performance signals from Search Console (impressions + ranked keywords).
Good (1)
Mediocre (4)
Poor (13)
Ratings are based on each page’s visibility — determined by the number of impressions and the number of ranked keywords.
Level 1 Menu Navigation / Pages Pages: 4
| Page Title | URL | Page Performance | On-page Word Count | Impressions | Ranked Keywords | Notes |
|---|---|---|---|---|---|---|
| Home | https://stelco-electric.com/ | Mediocre | 354 | 1,300 | 23 | Primary entry point |
| About Us | /about-us/ | Poor | 620 | 464 | 7 | Needs stronger value/credibility content |
| Services (menu placeholder) | — | — | — | — | Acts as container for services | |
| Contact Us | /contact-us/ | Poor | 260 | 40 | 4 | Needs better internal linking + CTA routing |
| P.A.C.K | /p-a-c-k/ | Poor | 302 | 45 | 1 | Community / giving back page |
Services Pages (under Services menu – listed in order of appearance) Pages: 14
| Page Title | URL | Page Performance | On-page Word Count | Impressions | Ranked Keywords | Notes |
|---|---|---|---|---|---|---|
| Commercial Electrician | /commercial-electrician/ | Mediocre | 486 | 571 | 18 | Best service performer but still below “Good” tier |
| Commercial Lighting | /commercial-lighting-local-electrician/ | Poor | 335 | 90 | 3 | Low keyword depth; can be rolled into commercial pillar |
| Electrical Car Charging Stations | /electrical-car-charging-stations/ | Poor | 340 | 56 | 3 | Split into commercial vs. home EV in proposed sitemap |
| Electrical Design | /electrical-design/ | Poor | 309 | 13 | 1 | Per Joseph, not a core primary service |
| Fire Alarms | /fire-alarms/ | Poor | 303 | 191 | 8 | Rename to “systems” for commercial intent |
| Generators | /generators/ | Poor | 346 | 15 | 1 | Very low visibility in current structure |
| Industrial Electrician | /industrial-electrician/ | Mediocre | 513 | 594 | 27 | Strong commercial/industrial intent but not top-tier |
| Lighting | /lighting-contractor/ | Poor | 397 | 32 | 1 | Should map to residential lighting & fans |
| Low Voltage Electrical | /low-voltage-electrical/ | Poor | 264 | 91 | 3 | Better as a subservice; low keyword depth |
| New Commercial Construction | /new-commercial-construction/ | Mediocre | 283 | 149 | 3 | Commercial intent but not a specific service |
| Outlets & Receptacles | /outlets-receptacles/ | Poor | 264 | 76 | 1 | Residential-leaning, simple service |
| Pool Electrical Wiring & Repair | /pool-electrical-wiring-repair/ | Good | 452 | 1,700 | 33 | Top-performing service page. |
| Restaurant Electrical Services | /restaurant-electrical-services/ | Mediocre | 503 | 255 | 6 | Good niche commercial vertical; to be consolidated |
| Retail Space Electrical | /retail-space-electrical/ | Poor | 502 | 12 | 3 | Very low volume; to be consolidated |
Orphaned Pages Pages: 1
| Page Title | URL | Page Performance | On-page Word Count | Impressions | Ranked Keywords | Notes |
|---|---|---|---|---|---|---|
| Harry Steele | /harry-steele/ | Poor | 211 | 289 | 2 | Move under About → Leadership to remove orphan status |
Visitor Flow (Top → Down)
Visitor chooses path, sees relevant services, understands their next step (CTA), completes contact form/phone call.
Start: Visitor lands on Stelco Electric Website
Is this visitor Commercial or Residential?
Commercial Path
- Electrical Infrastructure Installation
- Commercial Generators
- EV Charging Stations for Commercial Properties
- Fire Alarm Systems
- Commercial Power Supply (Panels & Circuits)
- Commercial Lighting
CTA: Request A Proposal
Residential Path
- Electrical Panels (Circuits and Breakers)
- Home Generators
- Home EV Charging Stations
- Pool Electrical Wiring
- Home Lighting & Fan Installation
- Outlets and Switches
CTA: Request Service
Final Destination: /contact-us/
URL Mapping (Current → Destination)
Organized by visitor flow: Commercial or Residential → About & Team (credibility building pages) → Contact Us.
301: Permanent redirect to a new URL (SEO value transfers automatically).
Overall Sitemap
Total Pages: 21
Not Started (1)
Placeholder Created (4)
In Progress (0)
Stelco Review/Content Needed (16)
Approved (0)
Home / Other Pages: 4
| New Page Title | Destination URL | Action | Current URL | Page Status | Targeted Keywords | Notes |
|---|---|---|---|---|---|---|
| Home | https://stelco-electric.com/ | Keep | https://stelco-electric.com/ | Stelco Review/Content Needed | electrical contractor charlotte, commercial electrician, stelco electric | No URL change; refresh hero + nav to support commercial-first |
| Giving Back | /p-a-c-k/ | Keep | /p-a-c-k/ | Stelco Review/Content Needed | giving back, donation, positive impact, supporter | Highlight P.A.C.K and community support |
| Request a Quote | /contact-us/ | Keep | /contact-us/ | Stelco Review/Content Needed | request electrical quote, contact electrician, service request | Shared for commercial (RFP) and residential (service request) via conditional logic |
| Careers | /careers/ | New Page | Does Not Exist | Not started | electrician jobs charlotte, electrical careers, join stelco electric | Promote open roles, culture, benefits; linked from About + footer |
Commercial Services Pages: 6
| New Page Title | Destination URL | Action | Current URL | Page Status | Targeted Keywords | Notes |
|---|---|---|---|---|---|---|
| Commercial Services | /commercial-services/ | New Page | Does Not Exist | Stelco Review/Content Needed | commercial electrician, commercial electrical contractor, industrial electrician | Primary commercial hub for business/GC traffic |
| Electrical Infrastructure Installation | /commercial-services/electrical-infrastructure-installation/ | 301 |
Migrate these → /industrial-electrician/ /electrical-design/ /low-voltage-electrical/ /commercial-electrician/ /new-commercial-construction/ |
Stelco Review/Content Needed | low-voltage & power system installation for commercial buildings, industrial electrician, commercial electrician | Consolidate related and low performing commercial install and new construction pages under one pillar page |
| Commercial Generators | /commercial-services/commercial-generators/ | 301 | /generators/ | Stelco Review/Content Needed | commercial generator installation, Generac commercial generators, commercial backup power systems | Dedicated to commercial generators |
| EV Charging Stations for Commercial Properties | /commercial-services/commercial-ev-charging-stations/ | 301 | /electrical-car-charging-stations/ | Stelco Review/Content Needed | commercial EV charger installation, commercial EV charging station, commercial ev chargers, commercial ev charging installation | New commercial EV pillar; aligns with current flow order. The old site EV charging page was positioned to residential. |
| Fire Alarm Systems | /commercial-services/fire-alarm-systems/ | 301 | /fire-alarms/ | Stelco Review/Content Needed | commercial fire alarm systems, fire alarm installation, industrial fire alarm repair | Normalize naming to “systems”; better for commercial RFP/GC language |
| Commercial Electrical Lighting | /commercial-services/commercial-electrical-lighting/ | 301 | /commercial-lighting-local-electrician/ | Stelco Review/Content Needed | Retains proper placement under commercial lighting pillar. |
Residential Services Pages: 7
| New Page Title | Destination URL | Action | Current URL | Page Status | Targeted Keywords | Notes |
|---|---|---|---|---|---|---|
| Residential Services | /residential-services/ | New Page | Does Not Exist | Stelco Review/Content Needed | residential electrician near me, home electrical repair, lighting install, electrician for home, ceiling fan & lighting, electrical panel updates | New consolidated residential hub |
| Panels and Breakers | /residential-services/panels-breakers/ | New Page | Does Not Exist | Placeholder created | ||
| Home Generators | /residential-services/home-generators/ | New Page | Does Not Exist | Stelco Review/Content Needed | Split away from commercial generator language; consumer benefit focus | |
| Home EV Charging Stations | /residential-services/residential-electrical-car-charging-stations/ | Keep | /residential-electrical-car-charging-stations/ | Stelco Review/Content Needed | Just rename in nav/flow; URL stays | |
| Pool Electrical Wiring | /residential-services/pool-electrical-wiring/ | 301 | /pool-electrical-wiring-repair/ | Placeholder created | Nest under residential hub; keep strong traffic | |
| Home Lighting & Fan Installation | /residential-services/home-lighting-fan-installation/ | 301 | /lighting-contractor/ | Stelco Review/Content Needed | Corrected from commercial; should live under residential | |
| Outlets and Switches | /residential-services/outlets-receptacles/ | Keep | /outlets-receptacles/ | Stelco Review/Content Needed | Simple rename + nesting |
About & Team Pages: 4
| New Page Title | Destination URL | Action | Current URL | Page Status | Targeted Keywords | Notes |
|---|---|---|---|---|---|---|
| About Us | /about-us/ | Keep | /about-us/ | Stelco Review/Content Needed | about stelco electric, charlotte electrical contractor, family owned electrician | Will feature leadership team profiles below |
| Frank Ambrose | /about-us/frank-ambrose/ | New Page | Does Not Exist | Stelco Review/Content Needed | New team profile page | |
| Joseph Dail | /about-us/joseph-dail/ | New Page | Does Not Exist | Stelco Review/Content Needed | New team profile page |